A taste from the interview:

Connie Kadansky (CK): I was talking with a fellow coach recently who was telling me about a client of hers who is in the business of skin care. My colleague was telling me that when she asked her client who her target market was, the client responded, “anyone who has skin.” As I continued to gain more information from the client, I came to realize that the lowest price service she offered was $300, which greatly limits the types of clients that she can work with.