B Corps as a Force for Good with Carolina Miranda

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Free Chapter of the MINDSET ZONE Book

Everyday people are stepping up and wanting to know that the work they do in their company—whether they’re the CEO or employee—does something good in the world.

Carolina Miranda

Carolina joins me today to discuss B Corporations and B Labs and how an organization can be certified as a B Corp. She explains why B Corporations have an advantage over recruiting and retaining the best talent in the workforce.

She outlines the beginning of the B Corp movement in the early 2000s and describes how we can use our purchasing power as consumers to support B Corporations worldwide. Carolina also highlights what makes the B Corp community different from other business groups and underscores how the B Corp movement can be a force for social good.

This week on The Mindset Zone:

  • What B Corps and B Labs are, and why awareness about them needs to be raised
  • The process of becoming a certified B Corporation
  • How B Corporations generate profit while having a positive impact on the world
  • The advantage of B Corporations on workforce recruitment
  • The history and timeline of the B Corp movement
  • Supporting B Corporations and the B Corp movement as consumers
  • Misconceptions about the B Corporation movement
  • The WeTheChange group and the power of the B Corp community
  • The best time to be certified as a B Corporation


Carolina Miranda is the founder and CEO of Cultivating Capital, a Certified B Corporation that works with small businesses to implement sustainable business practices. As a B Corp consultant, Carolina has helped businesses achieve B Corp certification, increase impact and score with recertification, and develop action plans for team engagement. In addition to her work at Cultivating Capital, Carolina serves on the Leadership Circle of WeTheChange, a community of women CEOs of B Corporations. Before founding Cultivating Capital, Carolina served as a Green Business Consultant for the Alameda County Green Business Program for over 10 years. She is also the former Chairperson of the advisory board of the Sustainable Business Alliance of the East Bay and served as a sustainability coach for REV Sustainability. She holds a Master of Business Administration degree in Sustainable Enterprise from the Dominican University of California and a Bachelor of Arts degree in English and History from the College of Wooster.

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