Build an Avatar to Attract Your Ideal Client

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At the last week of February, I facilitated Michael Port's Book Yourself Solid School of Coach Training weekly Clinic with the topic:

Build an Avatar of Your Ideal Client


Within this call, I walked participants through a simple process that help them build an avatar to attract their ideal clients – so they can enroll more clients who energize them, and that they love to work with.

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How To Choose A Target Market That Will Get You Booked Solid

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Recently, I teamed up with New York Times best selling author Michael Port to write an article published by Choice: The Magazine of Professional Coaching – one of the leading coaching industry's publications:

Hitting the Target – How to choose a target market that will get you booked solid

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Can You Think About a Movie without a Trailer? – How does this apply to your marketing?

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How often have you seen a trailer that makes want to see the entire movie?

This is the reason why the big cinema studios spend so much time and money creating these short previews.

So why do so many entrepreneurs spend countless hours to create online products, and don't engage potential clients in the anticipation of what is to come?

Yes, it's true. Info-products, from books to online programs, are a valuable way to build trust and credibility with your potential clients and create residual income too.

Yet, it's not enough to create a great product, because if nobody knows that your product exists, you will not get new clients.

To have a marketing plan is essential, and it can be as simple as the Book Yourself Solid 3-Step Launch Sequence:

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How Do Successful Salespeople Handle Rejection?

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dreamstime_xs_18686744smallerWe are social animals, and this means that we seek social acceptance and try to avoid being rejected.

Rejection hurts – it's a very negative feeling and for that reason many of us take great efforts to avoid that feeling.

What can we do about this?

How can we avoid the trap of procrastination to avoid rejection?

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