How to Collect Testimonials to Book Yourself Solid

By: | Posted in: Get More Clients | Friday, Mar 21, 2014 - 4:38pm

Working with Michael Port is always an extraordinary experience!

I treasure the opportunity to facilitate some of the Book Yourself Solid School of Coach Training Weekly Coaching Success Sessions.

The last one was:

How to Collect Testimonials to Book Yourself Solid


I spoke about:

– The power of specific testimonials as credibility builders

– The best time to ask for a testimonial

– The most effective practices to get impactful testimonials

TWO Structures to Generate Powerful Testimonials:

STRUCTURE ONEC.A.R. 3-Part Structure

Ask your clients to reply the following questions:

C for Challenge:
– What particular challenge were you dealing with that led you to signup to my services?

A for Answer:
– What was the answer or inspiration you discovered that started to turn things around?

R for Results:
– What were the specific results? (i.e., How is your life or business different now because of what you learned and implemented from my services?)

STRUCTURE TWOOFF3R+ (developed by Jeff Moore):

Ask these specific questions:

Think OFF3R+ to recall these questions.

You can see examples of this on Jeff Moore website:

Love to hear your comments and questions 🙂

By Ana Melikian, PhD, BCC, ACC

Elite-level Book Yourself Solid Coach


  1. Hi Ana;
    I do not see the link to the testimonial audio/info. I want to send it to my advanced art group. The audio link takes me to writing down my Ideal Client. Thanks, Carol

    Comment by angeline13 on March 26, 2014 at 5:31 pm
  2. angeline13
    Thanks for noticing 🙂
    Link is corrected on the blog post

    Comment by Ana Melikian on March 26, 2014 at 5:45 pm
  3. So practical, specific and super helpful! Thanks Ana!

    Comment by JoAnne Henein on April 9, 2015 at 5:17 pm
  4. Thx for your comment, Joanne 🙂

    Comment by Ana Melikian on April 9, 2015 at 5:49 pm