“If you don’t spend enough time having experiences with people in the context of their lives, you don’t get an opportunity to go deeper and understand their true desires, motivations, and values.”
Sue Bevan Baggott
Sue joins me today to explore why understanding the lives of consumers and customers is key to successful innovation. She describes her experience at Pampers and how they innovated diaper products after deeply understanding their customers’ desires.
She outlines the three core dimensions of innovation, and the three levels of human experience organizations must learn to effectively innovate and design. Sue also highlights the power of empathetic connection and underscores how diversity drives innovation.
Sue Bevan Baggott is a speaker, strategy and innovation leader, angel impact investor, and board member with a proven track record of uncovering deep human insights that lead to impactful innovations and breakthrough business results. She is the founder of Power Within Consulting, a firm that empowers clients to accelerate business success by delivering human-centered, insight-driven business and innovation strategies. Sue graduated with a Bachelor of Science degree in Chemical Engineering and Biology from Lehigh University.