Mighty Networks & Community Mindset with Gina Bianchini
“A community sits at the center of how we do this: how we go through life together and how we learn from other people’s stories, experiences, and ideas; how we tackle things that we didn’t think were possible; how we find meaning and purpose from being a part of something bigger than ourselves.”
Today, Gina Bianchini joins me to talk about how to create thriving and successful communities.
She explains why social media isn’t a community and offers her insight on how to identify a real community. She shares an example of a thriving community and explains why just about everything can be traced back to community.
Gina discusses what it really means to be a social animal and talks about Mighty Networks, explaining what it is and why it’s needed. She points out that human beings aren’t one-size-fits-all, and neither should be communities. She also talks about the community formula.
This Week on The Mindset Zone:
- Defining community
- Why social media is not a community
- How to identify a community
- Why it all comes back to community
- What it means to be a social animal
- The mission of Mighty Networks
- The community formula
Gina Bianchini is the Founder & CEO of Mighty Networks. Her mission at Mighty Networks is to usher in a new era of creative business built on community. Mighty serves “creators with a purpose” selling experiences, relationships, and expertise to their members via community, content, online courses, and subscription commerce–all offered in one place under the creator’s brand. Before Mighty Networks, Gina and Netscape co-founder Marc Andreessen launched Ning, a pioneering global platform for creating niche social networks. Under her leadership, Ning grew to ~100 million people in 300,000 active social networks across subcultures, professional networks, entertainment, politics, and education. In addition to Mighty Networks, Gina serves as a board director of TEGNA (NYSE: TGNA), a $3 billion dollar broadcast and digital media company, and served as a board director of Scripps Networks (NASDAQ: SNI), a $12 billion dollar public company which owns HGTV, The Food Network, and The Travel Channel that merged with Discovery Communications in 2018. Gina and Mighty Networks have been featured in Fast Company, Wired, Vanity Fair, Bloomberg, and The New York Times. She has appeared on Charlie Rose, CNBC, and CNN. She grew up in Cupertino, California, graduated with honors from Stanford University, started her career in the nascent High Technology Group at Goldman, Sachs & Co., and received her M.B.A. from Stanford Business School.