How often have you seen a trailer that makes want to see the entire movie?
This is the reason why the big cinema studios spend so much time and money creating these short previews.
So why do so many entrepreneurs spend countless hours to create online products, and don't engage potential clients in the anticipation of what is to come?
Yes, it's true. Info-products, from books to online programs, are a valuable way to build trust and credibility with your potential clients and create residual income too.
Yet, it's not enough to create a great product, because if nobody knows that your product exists, you will not get new clients.
To have a marketing plan is essential, and it can be as simple as the Book Yourself Solid 3-Step Launch Sequence:
Step 1: Pre-Launch
Step 2: Launch
Step 3: Post-Launch
In this blog, I will focus on the first step – Pre-Launch – because is often overlooked and sometimes skipped.
To drive my point home, I will give an example of how to do it right, and show you some elements of Michael Port's pre-launch of his new amazing edition of the Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
Do you need to have a book or info-product to learn from this example?
Of course not, you can apply many of the same marketing strategies to several other situations too (e.g., promoting an interview or an event.)
As the name says, Pre-Launch is what happens before the big day of the launch.
It's all you do to create energy, curiosity, and interest about the value that you are going to deliver.
You can give:
– Teasers with high quality content
– Sneak peaks about how is going to solve specific problems
– Announce details of your upcoming product
– Offer more value by adding on additional features, opportunities, and bonuses.
See this in action at the pre-launch of the Book Yourself Solid Illustrated edition via:
Feel free to leave your ideas in the comment box below.