At the last week of February, I facilitated Michael Port's Book Yourself Solid School of Coach Training weekly Clinic with the topic:
Build an Avatar of Your Ideal Client
Within this call, I walked participants through a simple process that help them build an avatar to attract their ideal clients – so they can enroll more clients who energize them, and that they love to work with.(more…)
A taste from the interview:
Connie Kadansky (CK): I was talking with a fellow coach recently who was telling me about a client of hers who is in the business of skin care. My colleague was telling me that when she asked her client who her target market was, the client responded, “anyone who has skin.” As I continued to gain more information from the client, I came to realize that the lowest price service she offered was $300, which greatly limits the types of clients that she can work with.
Recently, I teamed up with New York Times best selling author Michael Port to write an article published by Choice: The Magazine of Professional Coaching – one of the leading coaching industry's publications: