Linked In (a.k.a LI) is the world’s largest professional network with more than 225 million members.

It emerged in 2003 and it’s a great social media platform to connect with your business network and if your target market hangs out there. It’s a great place to connect with potential clients.

In any case, it very common that after someone learns that you exist and would like to know more about you, they will Google your name and your LinkedIn profile is usually one of the top search results to appear. (more…)