The Power of Colors: Uncovering the Hidden Impact of Hues in Our Daily Lives

By: Ana Melikian, Ph.D. | Posted in: Podcast Episodes | April 26th, 2024

Podcast: Play in new window | Download | Embed

“Colors evoke emotions conditioned by personal associations, our culture, and historical context.”
-Ana Melikian

In this episode, our host, Ana Melikian, immerses herself in the vibrant world of hues as she unravels the significant role colors play in our lives. Like her cherished collection of scarves, Ana views colors as a means to transform our appearance, mood, and mindset.

She delves into how colors are a silent language influencing our emotions and shaping our actions, an awareness meticulously capitalized on by advertising and marketing industries. Ana highlights the strategic choice of colors by brands to evoke specific feelings—red communicates energy and urgency, while blue is synonymous with trust and calmness, to name a few.

Ana turns to the cultural and historical journey of color perceptions, such as the shifting gender connotations of pink or the power of purple. The episode is a color palette urging audiences to become more self-aware of their color choices. It's an invitation to pause, reflect, and maybe step out of your chromatic comfort zone to see how it changes your feelings and actions.

Are you ready to explore the power of colors in the zone where mindset matters?

Let's dive in!

This week on The Mindset Zone:

00:03 Introduction to the Power of Colors

01:24 Significance of Colors in Branding

02:18 Ana's Personal Connection to Red in Her Brand

03:35 The Symbolism Behind Different Colors

04:39 How Brands Can Shape Color Meanings

06:03 Historical Context and Evolution of Color Meanings

07:30 Colors and Their Significance in Eastern Traditions

09:02 The Personal Impact of Color Choices in Daily Life

11:37 The importance of Color in Business Environments

Meet Your Host:

Ana Melikian, Ph.D., advises leaders on how to amplify impact while avoiding burnout. She is passionate about teaching others how to unlock their human potential using simple and powerful approaches such as her P.I.E. method.