Recently, I teamed up with New York Times best selling author Michael Port to write an article published by Choice: The Magazine of Professional Coaching – one of the leading coaching industry's publications:

Hitting the Target – How to choose a target market that will get you booked solid

This article:

• Clarifies the difference between Target Market, Ideal Client, and Niche.
• Explains the three major reasons why it is essential to focus your marketing on a defined target.
• Speaks about the different methods you can use to grow your business after a specific market is established.

You can read it at Choice Magazine: Volume 11 Number 2, or click here to access a PDF copy.

Love to hear your comments 🙂