How To Choose A Target Market That Will Get You Booked Solid

By: Ana Melikian | Posted in: Get More Clients | Monday, Sep 16, 2013 - 5:15pm

Recently, I teamed up with New York Times best selling author Michael Port to write an article published by Choice: The Magazine of Professional Coaching – one of the leading coaching industry's publications:

Hitting the Target – How to choose a target market that will get you booked solid

This article: Hitting the target

Clarifies the difference between Target Market, Ideal Client, and Niche.
Explains the three major reasons why it is essential to focus your marketing on a defined target.
Speaks about the different methods you can use to grow your business after a specific market is established.

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One of the best ways to really demonstrate segregation is to craft message to be attractive to your target audience, and repulsive to everyone else. Much like Apple computers does.
http://kinesthetictiger.com/choosing-your-market

Comment by KinestheticT on September 29, 2013 at 10:53 pm